Lol; first I thought it was a hoax, like the last one. This one seems to be real, although it doesn't actually use any new technology (apparently). It's more like a commercial for the brand on it's own, instead of an announcement of a new development. This kind of hoverboard wouldn't be usable outside of specific areas anyway, since our streets aren't magnetic. That, and I wonder how long it can go until you need to refill liquid nitrogen. ^^